Pro 31:30  Charm is deceptive, and beauty does not last; but a woman who fears the LORD will be greatly praised. 

Charm is deceptive, or someone who tells us what we want to hear, can be deceiving, we are always warned against someone who flatters or says nothing but nice things all the time, because their motives are often different from their words, so we are warned against a charming woman, or not to marry someone who just seems to say all the right things.  

The verse also warns against being seduced by beauty; but like everything else, it fades over time.  No one is immune to age, young people, look at old photos of your parents, and now look at them today.  After 20 or 30 years, it hardly looks like the same person, because looks don;t last!  

We are warned us against marrying someone because they are charming or beautiful, like the Led Zeppelin song goes, all that glitters is not gold.  

Then we see the type of woman that should be celebrated; the woman who fears the Lord will be greatly praised.  This is the type of woman who looks after the affairs of her household, makes sure her kids have the things they need, watches out for her husband, she is grounded in a biblical worldview.  A woman who fears the Lord is not someone you have to constantly wonder if she is cheating behind your back or talking about you to others.  

So we aren’t to get caught up in how someone says all the right words, or how beautiful they look, those are externalities that can be deceiving, instead the inside of the person, and their relationship with God is what we should be looking at.